About Us
At Harvie, we believe in building meaningful connections through local food. Our platform helps independent farmers and producers deliver fresh ingredients right to customers’ doors—no hassle, no guesswork. We’re on a mission to strengthen the independent food economy, one farm-fresh box at a time.
About the Position
We’re looking for a Growth Manager based in Philadelphia who will live and breathe Harvie. You’ll optimize our existing marketing funnels (Facebook, Instagram, and more), manage ad spend to hit financial targets, and explore new channels to attract members who truly appreciate fresh, locally sourced food. As the go-to person for digital marketing strategy, you’ll also produce and direct a high volume of content that communicates Harvie’s mission and drives growth.
Responsibilities
- Optimize Funnels: Tweak and refine our FB/IG funnels, monitor analytics, and ensure campaigns are delivering results against budget and goals.
- Manage Budgets: Own the marketing budget, meet CAC/LTV targets, and consistently report on campaign performance.
- Content Strategy: Build out a content generation funnel to produce ads that reflect Harvie’s core values.
- Member Quality: Make sure new members align with Harvie’s local, independent food ethos—ensuring sustainable growth and member satisfaction.
- Analytics & Reporting: Regularly analyze marketing metrics, share insights, and propose data-driven improvements.
- Channel Exploration: Identify and test new marketing channels—paid search, partnerships, influencer campaigns—to broaden our reach.
About You
- Passionate Marketer: You love local food, believe in a thriving independent food economy, and know how to tell that story to the world.
- Proven Track Record: You’ve managed significant ad budgets and can show tangible results hitting financial targets.
- Data-Driven: You use analytics to optimize campaigns, refine messaging, and identify new opportunities.
- Creative Content Producer: You can whip up compelling copy and visuals—or guide a team to do it—for various marketing platforms.
- Collaborative & Adaptable: You thrive in fast-paced environments, have great communication skills, and enjoy working cross-functionally.
- Philadelphia-Based: Must be local and ready to immerse yourself in Harvie’s world, from farmers’ markets to team brainstorms.
Important Details
- Full-time position (~40 hours/week), some weekend or evening work may be needed for events or campaigns.
- Compensation: Competitive salary plus benefits, including health, vision, dental, 401(k) with company match, and paid time off.
- Perks: 50% off your Harvie box, flexible scheduling, and the chance to champion a local food revolution.
How to Apply
If you’re excited to help us scale Harvie’s mission in Philadelphia, tell us about yourself here. We can’t wait to hear your ideas and passion for local food!